AZ StRUT Branding Guide
This guide defines the visual standards for AZ StRUT across all communications, print materials, digital platforms, and partner-facing content. Consistent use of these elements reinforces our identity and builds trust with the communities we serve.
Color Palette
Our color palette is intentionally simple and bold. Green is our signature color — it reflects growth, sustainability, and community. Use it consistently across all materials.
Primary Green
HEX: #9CC449
RGB: (156, 196, 73)
CMYK: (20, 0, 63, 23)
Brand Green
HEX: #A0CE4E
RGB: (160, 206, 78)
CMYK: (22, 0, 62, 19)
Light Green
HEX: #C5E08A
RGB: (197, 224, 138)
CMYK: (12, 0, 38, 12)
Black
HEX: #000000
RGB: (0, 0, 0)
CMYK: (0, 0, 0, 100)
White
HEX: #FFFFFF
RGB: (255, 255, 255)
CMYK: (0, 0, 0, 0)
Typography
Our typefaces are chosen for readability, professionalism, and accessibility across digital and print applications.
Headings — Roboto Slab
All headings use Roboto Slab from Google Fonts. This serif font gives our headings a clean, authoritative appearance that aligns with our brand identity.
Use for: Page titles, section headings, callout text, and any text requiring emphasis or hierarchy.
This is Roboto Slab in action.
Body Text — PT Sans
All body copy uses PT Sans from Google Fonts. This sans-serif font ensures excellent readability across screen sizes and print formats.
Use for: Paragraphs, descriptions, captions, form labels, and all supporting text.
This is PT Sans in action — clear, readable, and friendly.
Imagery & Photography
Photography should tell a story of innovation, sustainability, and community impact. Imagery is one of the most powerful tools in our visual identity.
Technology in Action
Show refurbished technology in use — emphasizing quality, usability, and real-world context.
People & Community
Capture engaging moments with students, volunteers, and community members benefiting from our programs.
Light & Tone
Use bright, natural lighting that reflects optimism and forward-thinking. Avoid dark, heavy, or overly staged compositions.
Backgrounds
Use clean, minimalistic backgrounds to keep focus on the subject. Avoid clutter or visually competing elements.
Logo Usage
The AZ StRUT logo is our most recognizable brand asset. Treat it with care and consistency across every application.
Primary Logo: Features the AZ StRUT name with the tagline “Arizona Students Recycling Used Technology.”
Variations: Black and white version, horizontal and stacked layouts available in the download package.
Clear Space & Sizing
Download Logo Package
The logo package includes primary, black and white, horizontal, and stacked variations in PNG and SVG formats. Please review and agree to the usage terms before downloading.
